WHY SCANDINAVIANS ADORE THE OUTSIDE: THE PRINCIPLE OF FRILUFTSLIV BY GUSS WOLTMANN

In Scandinavia, character isn’t just an area to go to—it’s a strategy for lifetime. The Norwegian word friluftsliv (pronounced free of charge-loofts-liv), which translates about to “open up-air lifetime,” captures a deeply rooted cultural philosophy shared across Norway, Sweden, and Finland. It’s about getting outdoors, often in very si